Having a customer buy from you once is great, but you want to make sure that you keep them as customers. A study from Deloitte shows that customers referred to companies by word of mouth have a 37 percent higher chance of remaining a customer long term than those that were not referred in that way. Plus people are 4 times more likely to buy when referred. NDCC Events, which are well attended by a good cross section of businesses, provide you with a great opportunity to generate future business, and it’s an easy and great way to build your pipeline.